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August 2009 Newsletter: Direct Mail News & Advice

September 19, 2009 2:06 pm | Filed under Newsletters

The Truth about Direct Mail

Savings 11-08

Did you know people look forward to receiving their daily mail?
Based on USPS statistics, 98 percent of consumers bring in their mail the same day, 77 percent sort through it immediately and 55 percent ”look forward” to discovering the mail they receive.
In addition to this data, Direct Mail provides the following value:
It’s targeted.
While mass advertising (TV, print, radio, etc.) can be expensive, a targeted group of individuals are more likely to respond to your offer, giving you higher return on investment.
It’s personal.
By addressing your customers by name, speaking to them individually and appealing to their interests, they’re more likely to respond.
It’s flexible.
From letters to postcards to brochures, there are many formats to create your direct mail campaign.  Add impact by including a special offer or free sample.
It’s tangible.
Physically place your message in your customers’ hands. Actively engage the customer through web links, stickers and coupons.
It’s measurable.
Direct Mail is one of the few media channels that gives you the ability to track the success of your campaign. By tracking and analyzing your results, you’ll see what’s working & continually improve response rates.
It’s easy and cost-effective.
At KMR Partners, we can help you implement your direct mail campaign from start to finish while providing the best pricing in the industry.

To learn more, contact KMR Partners at 866-561-5568.
USPS Insight:  Maximize that 1 ounce!

USPS Logo 11-08Did you know that your postage rate remains the same for any format of mailing that remains under 1 oz?

Therefore, make sure to always check the weight of your mailing.  If your envelope package is well under 1 oz, make sure to drop in an additional insert without paying any additional postage and maximize your mailing!
From the Desk of the President

Photo 11-08 At KMR Partners, we specialize in direct mail and print solutions for our clients without the overhead of our competitors!

The result is direct mail and print expertise at the best value in this tough economy.

Let KMR Partners help you maximize your marketing budget.
Call us today for an appointment. Sincerely, Mike

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