Strategically Plan Your Direct Mail Approach

Who are you trying to reach?

Are they existing customers, new prospects who match your current clientele or a brand new targeted audience?

Whoever you are trying to reach, you must match your message and offer to the needs of your target audience.

Plan your approach based on these three simple steps:

Determine Your Budget

Start out with a calculated estimate of your creative, production and postage costs. Gather pricing from your direct mail partner so you can make the most cost effective decisions early in the game.

Locate Your Target Audience

Save time and money by soliciting only those who would most have a desire or need for your offer.  Paying extra for a targeted mail list will save you substantially in unnecessary production and postage costs.

Make a Compelling Offer

With the strong call to action, you can attract attention, build interest, and compel customers to respond.  Take extra time to determine the best offer for your target audience.

To learn more, contact KMR Partners at 866-561-5568.

USPS Mail Volume – 2008 versus 2009

According to preliminary financial information released May 28, 2009 for April 2009, the US Postal Service has seen a year-over year decline of $764 million in operating revenue – an 11.9% decrease from April 2008.

Government appropriation increased by $1 million from 2008 to 2009. Year-to-date USPS revenue is at just over $41 billion. It was originally forecasted to hit $45 billion, which was also the total revenue at this point last year.

Mail volume decreased by approximately 7.6 billion pieces in the same period for a decline of 14.8%. The USPS originally forecasted a smaller decline in mail, predicting only a 4.8% decline. The larger decline was seen in the agency’s Shipping Services division, down 13.7% year-to-date over last year. Its Mailing Services division also felt a significant drop, down 12.3% year-to-date.

-DM News, May 2009

From the Desk of the President

At KMR Partners, we specialize in direct mail solutions for our clients without the overhead of our competitors!

I am proud to announce we have processed and managed over 23 million mailings over the past two years while servicing over 130 clients.

The result is direct mail expertise at the best value in this tough economy.

Let KMR Partners help you maximize your marketing budget.

KMR Partners Offerings
-Print Services
-Fulfillment Services
-CRM/Database Management
-Mail List Acquisition
-Mailing & Postal Optimization

KMR Partners Promise
-Large Account Expertise
-Superior Project Management
-Minimal Overhead = Better Pricing

Call us today for an appointment.

Sincerely, Mike