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March 2009 Newsletter: Direct Mail News & Advice

| Filed under Newsletters

USPS Rate Increase – May 11, 2009

United States Postal ServiceStarting May 2009 the postage rates will increase yet again.

Make sure to update your 2009 Marketing Budgets to accommodate these increases.

  • Standard Mail – Letters – 3.829% increase
  • Standard Mail – Flats – 2.306% increase
  • Periodical Mail – 3.966% increase
  • First Class Mail – 3.771% increase

For a complete rate chart, please contact us.

Targeting Your Ideal Prospect

Clearly identifying your best prospects in this tough economy can help you dramatically increase your return on investment.

Make sure to consider the following factors before buying your next mail list.

  • What was the response rate on your last mailing?
  • What were the common characteristics of your best respondents?
  • What key attributes should you target on future mailings?

SOME KEY FACTORS

  • Zip Code
  • Age
  • Sex
  • Income Level
  • Net Asset Worth
  • Single Income vs. Dual Income
  • Dwelling Type
  • Married
  • Children
  • Pet Owners

Make sure to continually analyze your results and redefine your target prospect to help increase your return on investment!

KMR Partners, Inc is a Direct Marketing Company.

Direct Marketing Offerings:

  • Design & Creative
  • Mail List Acquisition
  • CRM/Database Management
  • Print & Fulfillment Services
  • Mailing & Postal Optimization


KMR Promise:

  • Industry Expertise
  • Superior Project Management
  • Proactive Cost Saving Solutions
  • Cost Effective Pricing

The Best Value In The Industry!

Call us before your next project!

Sincerely,

Mike Rudnicki

President

Mike Rudnicki

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