Seasonal Campaigns That Land on Time.

Promotional windows don't move. When print, mail, and fulfillment vendors fall out of sync, small delays close the window entirely. KMR coordinates your seasonal execution so campaigns arrive when demand is highest.

Seasonal retail direct mail campaign materials produced on time

🎉 Your Spring Seasonal Mailing Has a Fixed Date.

Is execution set up to meet it? Free review of timing, vendor alignment, and delivery risk.

Capacity Tightens Before Your Campaign Is Ready

Retail knows its calendar a year out. Holiday, spring, back-to-school. The promotional windows are fixed and predictable. The problem is that every other retailer is chasing the same print and mail capacity at the same time.

By the time peak season is six weeks away, production slots are filling. Vendors who quoted four-week turnarounds are now quoting six. Proofs that sit in an inbox for three days push the entire schedule into a window that no longer has margin.

A vendor who only handles printing can't see the mail schedule slipping. A lettershop can't see the fulfillment backup. Seasonal programs need coordination across all of them, managed against the delivery date, not individual production schedules.

Retail businesses facing vendor capacity constraints during peak seasons

How KMR Manages Seasonal Execution

Coordination built around the delivery date

Every seasonal campaign starts with an immovable window. KMR works backward from that date, building a production timeline that accounts for print capacity, mailing logistics, and fulfillment sequencing. Vendors are aligned to one schedule before production begins. You stop managing the gaps between them.

One coordinating owner across every vendor

Whether your seasonal program involves printing, direct mail, fulfillment, or a combination, KMR aligns each vendor under a single point of accountability. Proofs, approvals, and schedule changes are tracked and pushed forward. You make one call, not four.

Capacity locked before the rush

Peak seasons tighten capacity industry-wide. KMR confirms production slots and vendor availability early in the planning cycle, before schedules compress and turnaround times stretch. Your campaign doesn't compete for last-minute capacity because coordination started when there was still room to plan.

Execution owned through delivery

Once direction and specifications are set, KMR manages the timeline from confirmed specs through final delivery. Your team approves direction and reviews proofs. KMR handles everything between.

KMR Partners seasonal retail campaign execution timeline management

Seasonal Campaigns That Actually Hit the Window

Before: Every peak season followed the same pattern. Print ran late because proofs stalled. The mail house compressed their timeline to compensate. Fulfillment shipped after the promotional window opened. Your team spent the final two weeks chasing vendors instead of managing the campaign.

After: Vendors aligned to one schedule before production starts. Proofs routed and tracked on a defined timeline. Schedule changes communicated to every affected party the same day. The campaign arrives during the promotional window, not after it.

The bridge: KMR coordinates seasonal execution as a single owner across print, mail, and fulfillment vendors. Twenty years of managing campaigns built around fixed delivery dates for holiday catalogs, spring promotions, multi-drop regional mailings, and limited-time sales.

Family-run. A+ BBB rated. The same coordinator manages your campaign from confirmed specs through delivery.

Before and after comparison of seasonal retail mail campaign coordination

Your Next Seasonal Campaign Already Has a Date.

The question is whether execution is set up to hit it. KMR will review your timing, vendor coordination, and production risk before the schedule tightens. No sales pitch. No obligation.

Plan Your Seasonal Mailing